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Mission & Strategy
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IER, subsidiary of Bolloré Group, develops solutions to optimise operational efficiency and enhance security in the processing of streams of people, vehicles and goods in the transportation and logistics industries.

Commitment to our customers and ensuring the satisfaction of our shareholders and employees are the basic principles on which our corporate strategy is based.

The objective of our strategy is:

  • To provide our customers with an overall offer that includes software and hardware solutions, as well as high added value services.
  • To reinforce our position on our various target markets.
  • To look for opportunities for external growth.
  • To increase the synergies between our various activities.

With this in mind, stimulating innovation is an ongoing concern which leads us to sustained efforts in research, development and technology watch.
Our objective is to master the latest technologies and incorporate them into our products and services, in order to always provide a better response to the needs of our customers.

The success of this strategy also involves the ongoing adaptation of our production and development system towards greater flexibility, responsiveness and versatility so as to satisfy the industrialisation requirements for our new products, both in terms of mechanical design and software integration.
Our company and employees are committed to deploying this overall strategy while ensuring the complete satisfaction of our customers, each and every day.